Hospitality Social Media Promotions

In today’s world, one’s online identity through sites like Twitter and Facebook becomes of extreme importance. Almost every institution has its presence in the virtual web space through websites like the ones mentioned. Social media has become the space where the consumer body voices its opinions and therefore, becomes an important field of interest for the hospitality industry. Every hotel chain, no matter how big or small, has trapped the potential of social media websites and has made use of these to popularize their businesses. Hotels use social media for customer service and often use sites like Twitter to drop a line for its regular customers, thereby building an image of being a concerned and caring body.

The best hotels make use of social media beyond just customer service. They use the sites to take down customers’ needs and try and meet them. These are often used to give the guests insights into the hotel and the facilities it provides. Through social media promotions, even smaller hotels are improving their customer services and providing them with apparently personalized facilities. The customers can even order online and make reservations.

Since mothers are important figures in the hospitality industry, as they are the major decision makers of families, hotels are also aiming at getting in touch with them through several mom blogs. Even a big company like Walt Disney has made use of mothers to constitute its World Moms Panel that engages in answering questions on the amusement parks on behalf of the company. A lot of hospitality brands often invite mothers to participate in events that they organize.

Social Media is often the responsibility of an individual department of a hospitality brand. Therefore it is extremely important that the employees who handle the accounts in the social networking sites, are informed and educated about their respective companies in an extensive manner. If the employees themselves know nothing of their company, a customer is left unsatisfied and the whole purpose of social network promotion lies defeated.

Every employee of the brand needs to be aware of the brand’s presence in social media. Those who are better informed should let the others aware of it. The employees should also be encouraged to use this for their own needs. The biggest hotels have made sure that their employees are adequately educated of hospitality social media. When employees tweet or update their Facebook statuses while being on their work shifts, it automatically creates an advantage for hospitality social media promotions. It becomes an advertisement that is made without any extra cost. Such promotions often go a long way in creating the brand’s image with the customer. The employees can even offer personalized services to customers who respond to the tweet or status.

Once the employees are made proficient in social media education, it can be ensured that every customer gets satisfied with his or her stay at the hotel.

Social Media Security

As well as individuals, companies large and small can be the victims of lax social media security. Accounts have been hacked, changed and used to spread political and scatological messages. Brands have been besmirched, and customers and prospects lost.

While large international corporations and other major players may be able to recover from these kinds of attacks easily enough, for the small business they can (and have) proved fatal.

So how can you counter these threats?

Getting out of social media is not a solution. More and more people are using this kind of media to follow companies and brands, to talk about them, and to decide whether to buy their products or services. The role of social media in marketing is expanding continuously and is set to stay. In fact it looks set to eventually overtake more traditional sales tools.

The reality of the threats is that most of the breaches of security that have happened so far were due to the business owner or an employee falling for simple scams… by opening suspicious emails or clicking through to rogue websites without a moment’s hesitation.

Here are a few simple things you can do to protect yourself and your business.

Education and training

You or your staff may lack the caution needed to use networks securely. The only solution in these circumstances is education and training.

Structured social media educational programmes that deliver training on the use of special tools and how you can do so securely are available. These come in a variety of formats, from brief how-to manuals to webinars.

You can find programmes that fit for your business and financial resources through Google.

Malicious links are a common way in which accounts are compromised. Caution is best, especially if links lead to pages that ask for usernames and passwords.

Thus a fundamental part of these educational programmes is training in how to recognise a suspicious messages, emails or links that could act as a gateway into your systems for a hacker.

In addition to improving basic security, these programmes can also help improve the overall performance of social media campaigns. Indeed, many of them deliver training in the more advanced aspects of social media such as attracting new clients.

Protecting passwords

If you and a member of your staff are sharing social media activities, you are likely to be sharing accounts and passwords. The more accounts you have, the more the passwords that will be shared.

How can you keep these passwords secure?

The answer is… with great difficulty. Here’s what you need to do:

First, you should create strong (complex) passwords, rather than relying on simple, very common passwords such as 12345etc or password. Password generating tools are available.

Secondly, you must make sure that passwords are never stored on shared computers, on mobile phones or in emails, nor on post-it notes or other scraps of paper.

Complex passwords can be hard to remember, especially where several are in use. You can reduce the number of passwords your staff uses by ensuring that they sign into your firm’s accounts using the same username and password as they use for their company email account.

This has the additional advantage that, should an employee leave, their access to all company media can be disabled in an instant. A disgruntled employee can wreak havoc through your social media accounts if he or she still has access.

Centralising control over social media

Most people and businesses, even the very smallest firms, will have multiple accounts on many different networks, eg, Linked In, Twitter, Facebook, and so on.

Maintaining control over several accounts can be difficult and time-consuming, especially if you company includes several people who are involved in creating tweets and posting updates.

The first think you need to do is to undertake an audit of all your accounts, noting who manages them and who has access to them. Then you can close-down any accounts you don’t need and remove permissions for the remaining account from any employees who don’t need them.

Once that is done, you can consolidate these accounts within a social media management system. An SMMS will allow you:

write messages and publish them to several accounts on several social networks from a single interface or dashboard
monitor all social activities from one place (thus simplifying a time-consuming task).

Several well-known SMMS are available. Most operate on a freemium basis, ie basic services are free to users but additional services are delivered on a paid basis.

A good SMMS will have built-in malware tools to notify users when a suspect link is clicked. A secure system will also notify you if suspicious activity is taking place on your accounts, giving you a chance to shut-down a possible security threat.

Paid social media, such as Facebook’s Promoted Posts, has made the need to bring all social media under central control using an SMMS all the more urgent. Imagine a situation in which you invest tens of thousands of Euro or dollars into Promoted Tweets on Twitter and some-one who hacked your account ruins the whole campaign with an offensive tweet.

The malware tools built into an SMMS should be able to prevent scenarios like this happening. In addition, such an SMMS should also be able to monitor the outcomes of paid social media without requiring the additional passwords usually associated with paid media platforms.

Message approval

A mistweet or other mistake on social media can happen easily. The only way to avoid these kinds of errors, which can seriously damage your reputation, is to set up an approval process that must be followed before a social message can be posted.

Of course, a formal approval process is only applicable if more than one person is undertaking social media activities. In these circumstances the process will probably be vital in order to ensure that the standards you expect in your social messages are achieved.

The simplest approval process is just to allow another person to review a tweet, message or update before it is posted. Good social media management systems should include an approval process for all social media messages.

As well as allowing the content of posts to be checked, an approval process means that typos and spelling errors can be corrected and links checked. The process also gives you and your employees a chance to learn from each other as suggestions and corrections are made.

An approval process will dramatically reduce the likelihood of a major social media crisis. However, it will not guarantee that nothing goes wrong.

Disaster recovery

Mistakes happen. No matter how many security measures you undertake, there is always a chance that something will go wrong and an inappropriate message will be sent, either because something was missed by accident during the approval process or a hacker gained access.

So, what can you do if the worst happens?

The only answer is the boy scouts’ motto: be prepared.

‘Being prepared’ means that you and your employees must have a specific plan on how to respond quickly and effectively when a crisis erupts. As crises tend to be unpredictable, this plan must be flexible.

You should test and evaluate your plan to ensure that it will actually work in emergency. You also need to practise the plan so your and your people know instinctively what to do.

Social media happens in real-time so you need to respond in real-time. Social media, in fact, can help you respond appropriately. This is best doing using a tried and tested social media management system.

A good SMMS will enable you to monitor how your customers, prospects and the public at large are reacting to the issue so that you can respond with appropriate messages.

Social media allows you to reach a massive number of people quickly so you can tell them about the problem and how you are working to resolve it. This can increase your credibility with customers and prospects and the public at large… which is what social media for business is all about.

Media Studies Schools – Career Preparation Programs and Coursework

Professionals in the field of media studies are required to obtain a higher education in order to enter the field. This can be done by enrolling in an accredited school, college, or degree program. Preparation for careers in this field can be completed at different levels of study and allow you to choose from various specializations. You can start the learning process by finding a program that meets your needs and enrolling today. Media studies schools provide career preparation programs and coursework that will allow you to seek employment with various companies dealing with different forms of media.

*Training Options

Enrollment in an accredited media studies school or college is an opportunity that exists to allow you to receive the necessary training for success. You can select from various levels of degree to receive the education that is needed to enter into the field prepared for the career you dream of. This can include earning an accredited associate, bachelor, and master level degree. Training length will depend on the level of education and career that you are pursuing. Associate degrees can take anywhere up to two years to obtain and will help prepare you for a bachelor level degree if you desire. Bachelor degree programs can take four years to complete and a master level degree will require an additional two years of accredited study. You can enter into various careers with an accredited higher education in media studies.

*Career Options

Opportunities for careers will depend on the level of degree you have chosen to earn. You can select from numerous career possibilities including becoming an assistant program producer, marketing manager, public relations manager, web designer, media producer, media education professional, web writer, and more. You can select the profession that meets your career goals by enrolling in an accredited school or college. By enrolling in a higher education in the field of media studies, you will be given the chance to gain knowledge in areas that relate to the career and level of education that you have decided to pursue.

*Coursework

Specific areas of study will cover topics that relate to the career and level of education that you are receiving. Educational training programs will offer studies that may vary but can include courses in broadcast journalism, media concepts, media and democracy, research, popular culture, advertising, communication, and much more. Once you have trained in these areas you will be equipped with the knowledge and skills to enter into the workforce and begin the employment you desire.

Accreditation is proof provided by agencies like the Accrediting Council for Continuing Education and Training ( http://www.accet.org/ ) to schools and colleges that offer the best quality educational training available. You can begin the path to an exciting new career by finding a program that meets you educational needs and career training goals. You can research the programs that offer educational training in media studies and request more information to help you choose the one you wish to enroll in and start the learning process today.

DISCLAIMER: Above is a GENERIC OUTLINE and may or may not depict precise methods, courses and/or focuses related to ANY ONE specific school(s) that may or may not be advertised at PETAP.org.

Social Media in the University Classroom

As a person who’s been active in education, as an adjunct professor for a few NYC universities over the past 10 years, my experience has been that students are embracing interactive marketing and social media education beyond traditional marketing.

Ultimately, the students benefit from the real-world exposure that’s timely for their current and future careers. Given that social media tends to be mastered by many youths, social media often fits into their job descriptions at internships before leaving college. Further, with interactive marketing growing strong, while other industries flail, this is a viable job and internship source.

This is not to say the fundamentals of traditional media and marketing should not be learned as it helps build the foundation for why interactive marketing and social work so well. After all, it’s a different media or method but the basic principles of marketing are still the same. Engage the customer, target your niche, provide invaluable offers and make them respond.

My findings have been that students tend to embrace this type of learning because it captures their attention for immediate use. Not unlike learning a trade, on the job training, or continuing education which is very popular among adult learners and master’s degree programs. Some schools, obviously, are going to 100% online learning which often requires extensive Internet Marketing in itself for finding new students.

Ultimately, if the student is engaged in the topic, they’ll do well from both an academic and practitioner perspective. So the more we teach about Internet Marketing and Social in the classrooms, we’re helping along the workforce and future employers of these students. Truly a win-win for all involved.

Native American Indian Media – Educating the World

In 1974 the Native Americans were at the bottom of the
economic ladder. They realized that something had to be
done if they wanted to improve the situation. The Native
American population realized they needed a medium where
they could enrich their culture through the promotion of
cultural awareness, employment, social services referrals,
communications, and business enterprise development.

The need was filled when the Native Indian Historical
Society created a program called Native American Media.
Native American Media responsibility was and still is to
aid in the creation of situations that will unite employers
and job seekers, improving the Native American’s economic
situation. Native American Media has also been able to
successfully promote diversity initiatives and minority
outreach programs. Since its conception Native American
Media has been so successful it has gained the attention of
media moguls like the Wall Street Journal and ABC
Television Network. Native American Media has been
instrumental in the inclusion of the Native American
community in several outreach programs.

Today Native American Media provides a range of services
including; non-professional employment referrals,
advertising exposure, cultural awareness, recruiting for
college, and supplier diversity outreach.

There are several Native American organizations, including
AIROS (All Indian Internet Radio) that have strong links to
Native American Media. AIROS works to use the internet to
unite the Native American culture. AIROS was created in
1992 and currently has its headquarters in Lincoln
Nebraska. AIROS uses itself to provide the Native American
culture with interviews, current issues that have an impact
on the culture, Native American music, interviews, and
news.

Many of AIROS’s listeners have been able to listen to the
radio station through MySpace, all they have to do is
include AIROS as one of their friends and they have a quick
and simple way to connect to the station. In addition to
connecting to AIROS via MySpace, listeners can enjoy a
podcast, or connect directly to AIROS website and stream
the station. AIROS is always accepting donations to help
keep it on the air, where it can continue to be a part of
the Native American Media Community. IN addition to being
available online AIROS can also be listened to on Sirius
and XM.

Is a radio station that not only has ties to the Native
American culture but also to the Canadian Indians is
CKON-FM. When listening to CKON-FM listeners find
themselves enjoying a wide variety of music ranging from
contemporary country, to golden oldies, to modern
contemporary music. The call letters, CKON, are pronounced
sekon, which in the language of the Mohawk means hello.

A second organization with strong ties to Native American
Media is a business called NATV (Native American
Television). NATV is similar to AIROS because it provides
it’s viewers with news, current issues, interviews, and
cultural information, and education. NATV is a non-profit
organization that relies on sponsorships and donations for
survival. The NATV headquarters are currently located in
Washington D.C. In addition to its official website NATV
also has a page on MySpace.

It is important to remember that the Native American Media
is a non-profit organization. IN order to continue to do
its good work it needs a consistent flow of money from
outside sources to cover its operating expenses. Native
American Media relies mostly on advertising fees and
memberships to keep it going. When asked to assist in a
special project, Native American Media will often charge a
retainer to help cover expenses.

It’s been over thirty years since the Native American Media
was organized. While it has been instrumental in improving
the Native American’s economic situation, it is still
needed to help bring about a change in preserving the
Native American culture by encouraging business enterprise
development, employment, communications, and the education
of the Native American community.

Refurbished And Recycled Cardboard

Is it possible to make cardboard stronger, lighter and using less material even if it is recycled? And if we could do this, more power to us, but could we make any money doing it, make a profit that is? I wonder if it is literally impossible to do this in the US and make any money at it, and new cardboard or recycled cardboard prices will fluctuate due to global economies and trade. Perhaps carbon trading and tree growing such as Potlach Corporation does in Oregon might help draw enough to actually make a profit. Let’s talk shall we

Is it possible? I am not sure these are insurmountable, and actually one think tank member who lives in South Carolina near forests, maybe his area is perfect for it, re-growing with fast growing type tree species – then getting this cardboard to manufacturing hubs near large sea ports. One think tank member noted that micro-fine rubber and micro-fine ground sawdust are already used in recycled material and this makes them a natural if the price is stable, and it should be if they have been used for quite a while in the recycling sector. If this makes the cardboard stronger and we can use less paper, we save on trees, and if it is lighter weight, even better. Important now due to all the same-day, next day deliveries Amazon vendor shippers for instance, going by air.

Indeed, I do agree with one think tank member that hybrid cardboard would be stronger even if we implemented it into the Virgin Cardboard, adding these materials during a recycling event would guarantee the increased strength perhaps for several generations of its reincarnation. The tear strength would be better indeed, and the rubber should help with humidity, very important for nations shipping from tropical weathered or monsoon weathered regions – India, China, South Asia, Etc., smart thinking there.

The Hybrid Cardboard concept makes a lot of sense, and whereas this whole exercise in re-redesigning seems like a simple engineering game, just like making mini-bridges out of toothpicks at MIT engineering department with second year engineering students – nevertheless – the implications of solving this problem are huge.

Now then, would such materials allow us to change the structure of the cardboard also? Instead of a rippled center with a sheet on both sides, could we eliminate one side, the inner side, or reduce the weight even more, like cutting holes in a wing rib made of aluminum?

The chemistry and process is technical sure, I get that, but it doesn’t seem difficult considering all the various strategies for dealing with recycling these days. Please think on this.

Asian Etiquette Tips

General Mideastern Tips

Friday is their day of rest, not Sunday. Social drinking is actually rare, but business drinking is never done and seriously unacceptable. You certainly would not want to bring a bottle of wine to someone’s house, for example. For food, pork is also forbidden. Point with an open hand, not a single finger. Eat and give your business card with your right hand, never your left. Arabian wives are never supposed to be gift recipients, and if you do give a man a gift, an expensive gift is actually quite acceptable. Unlike in Scandinavia, touching is common and accepted. If you happen to admire an object, it may be given to you. Punctuality is very important throughout the Persian Gulf region. Not many places are still happy when someone is more than a few minutes late, you understand.

Israel – More formal than Americans, but less formal than Europeans, Israelis like to talk about culture and history. Of course, it’s always advisable to avoid topics that are more sensitive to Israelis.

General Pacific and Central Asian Tips

People are very polite and patient. They don’t think much of being embarrassed. Style and manner of a presentation is often more important than the gift itself. Thank you notes are vitally important.

Russia and the Commonwealth – Pens, books, and jeans are great gifts. Strong hugs and kisses on the cheek are quite common. Yes, denim jeans are quite popular there, especially for gifts. They don’t even have to be designer ones.

China – Nod and bow, in case the host does not shake hands, although those in Hong Kong do shake hands. Seniority and rank are both highly important during a hosted event. Chinese and English business cards are well-used. That means business cards written in both English and Chinese. The Chinese are not known for touching, but they are known for toasting and giving gifts in soft colours, never black and white, and never red and white flowers.

What To Look For When Hiring An Ocean Freight Shipping Company

Ask About The Company’s Credibility

Ocean freight shipping is indispensable in the international trade business. Nowadays, you’ll find numerous ocean freight shipping companies that offer varied kinds of services. If you’re sending cargo to certain locations abroad, you’ll want to hire the best service provider. Distribution companies, movers and packers and distribution companies, among others find ocean freight shipping as a staple component of their businesses. What shipping companies do is deliver their customers’ freight from one port to another, and this is the main task that you pay for.

Make sure that you’re hiring a reliable shipping company. Take a good look at the company’s website. What do customers’ reviews say about the company? Are the comments and reviews about the service provider convincing? Do they aid in your making your final decision to hire their services? The ocean freight shipping company that you’re planning to do business with should be able to deliver your cargo to its destination at the designated time and in good condition.

Does The Company Adhere To Rules And Regulations?

A lot of complexities are normally involved in the ocean freight shipping process. There are rules and regulations to adhere to, and these, the company you’re hiring has to comply with. What about the past record of the company? You have to particularly check that aspect. The company should be reputable. Before you do your final transactions, do some research about the international shipping process as well. You should obtain basic knowledge and ideas about how it goes. The international shipping business is actually a competitive. Browse through several websites and compare quotes before you decide about which company to choose. When you contact their staff, see to it that your insurance and travel documents have been arranged.

Do They Use High-Tech Equipments?

Another intricate process of ocean freight shipping is the loading and the unloading of the container. If you’re hiring the right service provider, they should be using high-tech equipments for this task. Prepare your cargo properly, and that means you have to pack it correctly. As per the rules, your cargo should be meticulously checked from the inside to the outside. It should suit the container accordingly when positioned. Unlike what most people think, forklifts are not utilized to handle the cargo shipment. As much as possible, the cargo should be loaded and unloaded securely and without incurring damage.

When you’ve found the best ocean freight shipping company that you want to hire, be thorough with your transactions. Negotiate the fees and the prices that you’re going to pay. An important factor that you ought to consider is the transparency of the company. You wouldn’t want to pay for hidden fees and charges. Be clear about the rates and the terms and conditions that they require. You should be able to discuss and agree on the delivery time of the cargo. If you’re hiring an international shipping service provider, consider that ocean freight takes more time, however it is much cheaper than air freight, which is of course, faster.

Save yourself and your cargo the hassles and glitches of international shipping. Take time for research so you can hire the best ocean freight shipping company.